With so many Magento stores selling similar products, equipping the business with an online distribution channel just let merchants pass the entrance round in online shopping competition. It is not enough to create a competitive advantage. To beat the rivals, merchants might need other weapons to support. Magento 2 PWA can be the answer.
Moreover, business owners need to build an online store with a great shopping experience to engage customers and motivate them to make the second then the third visit. In order to achieve this goal, upgrading website to Magento Progressive Web App can definitely help.
This post will find out how PWA for Magento 2 can support merchants in gaining a top place in the eCommerce industry.
Let’s begin!
Magento 2 PWA – A Tool To Create Competitive Advantage
Attract new customers
Getting consumers to the store is the first step in gaining sales revenues. It is hard to plan on any next stages when there are not many visitors accessing the store.
Magento 2 Progressive Web App would help stores achieve a higher rank on Google search results through SEO support.
If people need something, the first place they turn to look for is Google. Gaining a place on the first and second page of search results means the website gets the most visits which support boosting market share.
Progressive Web App for Magento can assist merchants in accomplishing this task.
User experience is one of the criteria for Google to rank the websites. Magento 2 PWA creates adjustments on content and design for different screen sizes. This increases customers’ satisfaction level and enhances store ranking on Google as well.
Magento 2 PWAs also generate fast loading speed.
Consumers need to wait less than a few seconds to view the information they want on the PWA store. Thus, this lowers the bounce rate and lengthen the session duration. As a result, the SEO score of the website also rises.
As a result, the site’s organic traffic is enhanced without investing too much money and effort in running Google advertisements.
Generate higher conversion rate
PWA for Magento 2 also enhances the online shopping experience with its powerful features:
Offline mode:
This feature from Magento 2 PWA can protect consumers from an unstable Internet connection. Any preloaded pages can be opened and viewed in the absence of a network connection.
Push notification:
If merchants find sending SMS and email ineffective and costly to communicate about new events in the store, this function can fix this issue.
Magento PWA sends a push notification to users’ devices just like any other native apps. Customers can get on-time updates and easy access just by tapping the reminder.
Add to home screen:
PWA installation is really easy and quick. Consumers just need to follow the instructions from the pop-up message on the website.
After a few seconds, PWA will be now available to use.
Background sync:
For those orders that buyers accidentally make when disconnection happens, the data is restored and sent to merchants later when the network is reconnected.
Merchants do not lose any orders and consumers do not have to refill all the information once again.
By bringing a better online shopping experience, also generate higher chances of purchase from customers. Thus, sales revenues are also on the rise.
Maintain strong customer relationships
PWA’s Push notification reminds customers of new upcoming events and motivates customers to visit the store.
Plus, the presence of the PWA store on the screen through the “Add to home screen” feature also increases the time shoppers access the store.
With more interaction, it becomes way more likely for them to make an order.
Solutions For Developing Magento PWA
Magento PWA Extensions
Most merchants first love this method because it is both cheap and quick to install.
However, with such little effort putting in, there is not much to expect. The website structure does not change, whereas the PWA features show unstable performance.
It is easy to see that the online shopping experience can hardly be improved using this method.
Magento PWA Studio
The good thing about this solution is the guarantee from Magento. The tool also gets frequent updates and merchants don’t have to pay any fees.
However, the storefront is remarked as boring and the extensions are also incompatible. While the tool is free, firms must pay for developers to customize design and features.
Magento PWA Theme
This is the most recommended method to develop Magento 2 PWA. Most of the themes are easy to install.
Firms are also provided with diverse PWA storefront designs to choose from.
Some Magento PWA themes are also equipped with a lot of special features without using third-party extensions.
There are 2 types of PWA themes for Magento:
- Free/ open-source themes
- Premium themes (e.g.: TigrenPWA).
We just want to remind businesses that paid themes are usually better options compared to free ones.
Building Magento 2 PWA is a key step in claiming first place in the online shopping world.
E-commerce is the sector that keeps showing strong development over the years. The new technology era has even opened more opportunities for this industry.
Focusing on online shopping is a wise business strategy to generate high business growth and a large market share.
In order to achieve this, Magento 2 PWA can be a useful tool for merchants to compete with other rivals.
Firms should spend time on planning and finding the right partner for building PWA for their store. Remember to take this step carefully to get the best final result.
If you have any other thoughts on Progressive Web App for Magento, feel free to leave it in the comment section.